motor1 — 2023-02-27
Automotive Industry
Nissan sees a growing potential and customer demand for electric and electrified vehicles and wants to speed up its electrification program. The Nissan Ambition 2030 strategy, announced back in 2021, called for 23 electrified and 15 fully electric vehicles to be launched by the end of the decade but in its updated form, the Japanese firm wants to introduce even more hybridized and battery-powered models in order to meet “the needs of individual markets, improve the competitiveness of development, and manufacturing globally.”
Nissan now wants to have no fewer than 19 new electric vehicles and 27 new electrified models by the fiscal year 2030. In its global portfolio, the automaker plans to achieve at least 55% hybrids and EVs by that year from its two brands, Nissan and Infiniti. In Europe, electrified vehicles should account for up to 98% of the company’s sales by 2026, while in the United States, the target is for 40% fully zero-emissions cars by the end of the decade.