Automotive News Europe — 2022-11-03
Automotive Industry
Zhejiang Geely Holding Group's premium electric car business plans to sell the first electric vehicle produced under the Zeekr brand in Europe next year, Zeekr's CEO said.
Zeekr joins a growing list of Chinese automakers looking to launch or expand sales of electric vehicles in Europe next year, including BYD, Xpeng and Great Wall Motors.
Geely, owner of Volvo Cars and Polestar and an investor in Mercedes-Benz, launched Zeekr in 2021 as a premium brand aimed at younger customers.
Geely Automobile, the listed unit of Geely, said earlier that it plans to spin off Zeekr and float the business.
An Conghui, CEO of Zeekr and Geely president, told reporters at a roundtable on Tuesday in Wuzhen in Zhejiang province that Geely had created Zeekr with the aim of meeting standards in Europe and the United States from the outset.
An said Geely would market its 001 electric crossover in Europe next year. He did not give a sales target or discuss whether Zeekr would consider overseas production.
Geely provided a transcript of An's remarks on 3 November.
Zeekr launched the 001 in China in late 2021. Its sales hit 39,474 units in the first nine months, while Tesla sold 219,112 Model Y crossovers in China over the same period, according to China Passenger Car Association.
The Zeekr 001 starts at the equivalent of $41,000 in China compared with $40,000 for the Tesla Model Y after a recent price cut. Zeekr has not announced pricing for overseas markets.