OEM feedback leads to revised VIN label standard

OEM feedback leads to revised VIN label standard

ECG — 2024-07-15

News from ECG

To carry out their task of getting finished vehicles from the vehicle manufacturer to the dealer network or final customer, LSPs, compound operators and shipping companies need to be able to identify individual vehicles and their destination. This is typically done by reading the distribution labels, also known as VIN labels, that manufacturers attach to vehicles before they leave the factory. Although the labels carry information that is human readable, reading in the finished vehicle distribution chain is usually done by scanning the barcodes that are also included.

The Association of European Vehicle Logistics (ECG) and Odette International worked, together with OEMs and LSPs, to establish a standard for the content, design, location and quality of VIN labels, the first version of which was published at the end of 2022.

12 months later, ECG and Odette sought the views of OEMs on the implementation of the standard and based on the feedback received it was decided to make some revisions.

It was found that the prescriptive nature of the size of the label was difficult for those OEMs whose current process was based on using labels of a different size. The size requirement has therefore been relaxed which should make the standard easier to adopt by the OEMs. In the revised version of the standard the label can be of any reasonable size as long as the mandatory data is present, the data is human readable and the linear bar codes and/or QR codes can be consistently scanned.

Some OEMs told us that it was often not possible to include a specific destination or even a specific market on the label, as this could be changed during the transport process. The mandatory information concerning the destination of the vehicle has therefore been expanded to allow the  destination port to be given, as it seems that this information is very unlikely to change once the vehicle has left the plant.

In the first version of the standard we announced that a separate study would be carried out on the use of labels on vehicles with full body covers, but feedback from the OEMs indicates that the use of these covers has no impact on the position, content or quality of the labels. The standard has therefore been updated to include vehicles both with and without body covers.

Based on the feedback received, the newer version of the standard is now published.

At the moment, Volvo Cars is the only OEM to implement the standard more or less in its entirety. “Volvo Cars started in September 2023 with the change of the VIN label. We decided to adjust both size and label content. The change was connected in first hand to a specific new flow for Volvo Cars, which made the change easier of course,” said Kris Schildermans, Head of EMEA Outbound Logistics - Port & Yard Operations at Volvo Cars.

Currently we have 3 production plants (global flows) that have adopted this new label and we expect to add another plant during the fall of 2024. The last roll-out will take place during 2025. Besides the aim to have the standardization, we see also a huge benefit in the size reduction of the labels. Less material is used, which is positive from an environmental and cost point of view. The changes have been well received in the operations field, in fact there have not been any negative comments raised.”

Other OEMs have either implemented certain parts of the standard, such as the 3 character motive power type code, or have indicated that the standard will be taken as a basis for any subsequent upgrade of their labelling process.