The auto industry's $75bn bet on autonomy is not paying off

The auto industry's $75bn bet on autonomy is not paying off

Automotive News Europe — 2022-10-24

Automotive Industry

Autonomous vehicle companies and suppliers have collectively spent about $75bn developing self-driving technology, with scant sign of meaningful revenue emerging from AV services after all that investment.

This has spelled disaster for Aurora Innovation, TuSimple Holdings and Embark Technology, whose shares have each plunged at least 80% in 2022.

It’s no wonder Intel just slashed the targeted valuation for its autonomous-driving business Mobileye to about $16bn on, a fraction of the more than $50bn it reportedly had in mind in January 2022.

Cruise, owned by General Motors, raised money at a roughly $30bn valuation early last year.

In March, GM bought out SoftBank Vision Fund at a price implying the venture was worth around $19bn.

This is what happens when long-gestating new technology meets the short patience of public markets and harsh reality of rising interest rates.

Many of these companies raised tens of billions of dollars long before their technology was proven or their businesses came close to being self-sustaining.

The hype of the last decade or so and crash of late is calling into question whether self-driving cars will ever work.

Anthony Levandowski, one of Google’s early autonomy pioneers, who left for Uber Technologies and was later convicted for stealing trade secrets, now runs a startup developing autonomous trucks for industrial sites.

In a Businessweek cover story in October, he argued that less-complex use cases will be the way forward for the foreseeable future.

Morgan Stanley’s Adam Jonas, who seven years ago ascribed massive value to a Tesla mobility service that is still nowhere to be found, said in a note recently that autonomy could be a 10- or 20-year proposition.

Companies in the space are now being forced to contemplate drastic measures. Aurora CEO Chris Urmson sent out an internal memo in September raising the prospect of cost cuts, taking the company private, spinning off assets or even trying to sell the company to Apple or Microsoft.

Others have seen high-level turnover.

GM CEO Mary Barra dismissed Cruise counterpart Dan Ammann late on 2021. TuSimple replaced founder and CEO Cheng Lu in March, and its general counsel James Mullen resigned in September.

Alphabet-owned Waymo lost its chief product officer Dan Chu in September to 23andMe.

While executives and investors alike are in some cases heading for the exits, well-capitalized companies in the space are plowing ahead into new markets and projects.

Cruise plans to replicate its San Francisco robotaxi service in Phoenix and Austin, Texas.

Waymo will start offering rides in Los Angeles and also has been hauling beer between Dallas and Houston.

Startup Kodiak Robotics raised $30m in private capital this week and ran its freight trucks 8,000 miles (12,875 km) from Texas to Florida.

While there was a test driver at the wheel, the human ceded to the robot 94% of the time, Kodiak CEO and founder Don Burnette told me in an interview. The company is starting to transport furniture for Ikea.

I asked Burnette if Kodiak will be ready to ditch the safety driver anytime soon.

“We are pretty close,” he said. “It seems like we always say this. It’s a couple years out.”

It may take even longer, but the market getting the timing of autonomy wrong does not mean it will never work. The lesson is that technology as radical as robotic driving was always better off in the incubators of daring venture capitalists, not the portfolios of trigger-happy stock traders.